Kate Upton’s Instagram blew up last night

Last night at 8:20 pm, Kate Upton announced that she had created an Instagram account. What happened next can only be described as a social media gang bang.

Despite only posting 1 pic, Upton’s account gained hundreds of followers in the first 10 seconds.

I watched it happen in real time, even tweeted out as it unfolded.

In 60 seconds, Kate Upton's Instagram account has 1200 followers. http://t.co/khs3NsCq5L

— World of Isaac (@WorldofIsaac) February 20, 2014

By the time I ran to the bathroom and came back—37K?!

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They must follow her because she has nice eyes

After twenty minutes…

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After one hour…

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At around midnight, she added another photo

Twelve hours after her initial tweet, Kate Upton had 420,000+ followers. She was gaining roughly 600 followers per minute. We’re all doing social media wrong you guys.

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