It’s been six months since Captain Morgan’s cinematic commercial trilogy began, and it’s finally reached its conclusion. Many were anxious to see if the Captain would escape capture, but a new product launch was a twist no one saw coming.
Bacardi has owned the white rum market for as long as I an remember, but Captain Morgan is dropping the spice and entering the ring. Captain Morgan White Rum aka Rhum Blanc has been floating around Canada for awhile now, and apparently the canucks drank enough of it to warrant expanded distribution. Good for them… and good for us.
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