This lingerie company showed their models without Photoshop and the results are amazing

Most models for fashion lines are Photoshopped to death to fit their brand’s body ideals. But one lingerie brand decided to let their models’ real bodies speak for themselves. The photos will astound you.

American Eagle brand Aerie rolled out the campaign, called Aerie Real, to show real women wearing their underwear and showing off their natural beauty.

AE/Aerie

AE/Aerie

The company is also soliciting submissions from Aerie customers to show off their Aerie Real attire along with their own un-Photoshopped looks via Instagram and Twitter.

When explaining their new stance through a photo post, Aerie said:

“We want every girl to feel good about who they are and what they look like, inside and out. This means NO MORE RETOUCHING OUR GIRLS AND NO MORE SUPERMODELS. Why? Because there is no reason to retouch beauty.”

AE/Aerie

We, as men, should salute Aerie’s commitment to natural beauty and for them continuing to show women in various degrees of undress. Both are equally near and dear to our hearts.