Don’t want to wait in line for a beer? Too impatient to wait for the vendor to come around to your section? Well, the MLB has a drunken solution for you. At next week’s All-Star game in Target Field, fans can enjoy a cold one from a self-serve beer station. Hooray drunkenness!
Via Darren Rovell:
“It’s a way to engage with the customer and allows the fan to have greater control of what they’re drinking,” said Jerry Jacobs Jr., principal of Delaware North, whose Sportservice controls the concessions at 10 baseball stadiums, seven arenas that host NBA and NHL fans and seven NFL stadiums.
Fans attending Twins games can go to a cash register, show their ID and preload a $10 or $20 card. For the All-Star Game, a $50 card will be available.
Fans then scan the card at the machine and can choose between four beers and regulate how much they want to have poured.
The preloaded cards are kind of bullshit but whatever, I get it. I’m willing to ignore that because the prices are reasonable—38 cents for Bud and 40 cents for the fancy shit.
If you’re headed to the All-Star game, snap a pic for us. We’d love to see the DraftServ in action.
Photo via Delaware North
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