Top 10 Biggest Sponsorship Deals in European Football

The top 10 in Kit & Sponsorship deals around Europe consist of five English Premier League clubs (Arsenal, Chelsea, Liverpool, Manchester City, Manchester United); two Spanish La Liga teams (Barcelona, Real Madrid); one from the German Bundesliga (Bayern Munich); one from the Italian Series A (AC Milan); and one from the French Ligue 1 (PSG).

It’s worth noting that nine of the 10 clubs are either with Adidas or Nike, while six of the clubs are sponsored by either UAE or Qatar companies.

10. AC Milan – $45.8 Million / €41.9 Million

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Manufacturer: Adidas with a 10-year deal worth $272 million (€249 million) overall, which splits into $27.2 million (€24.9 million) a year.

Sponsor: Fly Emirates with a five year deal worth $93 million (€85 million) overall, split into $18.6 million (€17 million) a year.

9. Paris Saint-Germain – $54.6 Million / €50 Million

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Manufacturer: Nike on an eight-year deal worth $218.4 million (€200 million); that’s $27.3 million (€25 million) a year.

Sponsor: Fly Emirates on a five year $136.5 million (€125 million) contract; that’s $27.3 million (€25 million) a year.

8. Bayern Munich – $60.1 Million / €55 Million

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Manufacturer: Adidas with a nine year deal worth $246 million (€225 million) which is $27.3 million (€25 million) a year.

Sponsor: Deutsche Telekom on a four-year extension worth $131 million (€120 million) which is $32.8 million (€30 million) a year.

7. FC Barcelona – $68.9 Million / €63 Million

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Manufacturer: Nike with a deal worth $361 million (€330 million) over 10 years, which means $36.1 million (€33 million) a year.

Sponsor: Qatar Foundation on a five-year, $164 million (€150 million) deal, which is $32.8 million (€30 million) a year.

6. Real Madrid – $79.5 Million / €72.7 Million

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Manufacturer: Adidas on a eight year, $373.6 million (€341.6 million) deal, worth $46.7 million (€42.7 million) a year.

Sponsor: Fly Emirates on a five-year, $164 million (€150 million) contract, worth $32.8 million (€30 million) a year.

5. Manchester City – $81 Million / £52 Million

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Manufacturer: Nike on a six-year extension worth $112 million (£72 million) which is $18.7 million (£12 million) a year.

Sponsor: Etihad Airways on a 10-year, $623 million (£400 million) deal, which means $62.3 million (£40 million) a year.

4. Liverpool FC – $82.6 Million / £53 Million

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Manufacturer: New Balance, a six year deal worth $262 million (£168 million), on average $43.6 million (£28 million) a year.

Sponsor: Standard Chartered on a three-year extension worth $117 million (£75 million), an average of $39 million (£25 million) per year.

3. Arsenal FC – $94 Million / £60 Million

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Manufacturer: Puma. A five-year deal worth $234 million (£150 million), or $47 million (£30 million) per year.

Sponsor: A five year deal with Fly Emirates also worth $234 million (£150 million), or $47 million (£30 million) per year.

2. Chelsea FC – $109.3 Million / £70 Million

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Manufacturer: Adidas, with a 10-year, $470 million (£300 million) deal, which means $47 million (£30) a year.

Sponsor: Yokohama Tyres with a five-year, $311 million (£200 million) deal, or $62.3 million (£40 million) a year.

1. Manchester United – $195 Million / £122 Million

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Manufacturer: Adidas, a 10-year deal worth $1.17 billion (£750 million), translating into $117 million a year (£75 million).

Sponsor: Chevrolet, a seven-year deal worth $559 million (£329 million), divided into $79.9 million (£47 million) a year.